About Us

Making Man-Care mainstream is our motivator! To create simple & effective skin essentials for every modern male.

FOR was created with the intention of having a lifelong product that helps boys to men develop a love of their skin, and an even stronger love of keeping their most prized possessions clean. Our mission is to create products boys need to get in a great groom routine that continues into manhood – or to get the men that may have jumped ahead.

FOR is created for and named after my sons. As a mum of three boys  and an aunt to many nephews aged from zero to thirty something, it is crucial that our products are simple, easy to use while still being effective and well suited to males – without the crap! No fuss and no frills!! Something they are proud to use and not hide in the back of the cupboard. It is crucial that our products are paraben and sulphate free, Australian made (born in the bush, living on the coast) and not tested on animals - we've nailed that, and it's something that we're truly proud of. 

We want to continue to evolve our range - as the boys grow into men - and create products that we know boys and men will love…..watch this space!